by Bob Leonard | Sep 7, 2014 | Brand News
Stouffer’s is running a campaign for its single-serve Mac Cups, hoping to appeal to the growing number of Americans who eat snacklike foods for a meal. A stop-motion ad from JWT calls attention to the “convenient cup” the macaroni and cheese comes...
by Bob Leonard | Sep 7, 2014 | Brand News, Marketing Strategy
Smucker’s product launches help brands move into new categories J.M. Smucker is set to launch a variety of new products this year from its Folgers, Dunkin’ Donuts and Jif brands. The new products focus on consumer need for convenience, different flavors,...
by Tracy Collins | Aug 27, 2014 | Brand News
Maxwell House, Gevalia and other Kraft coffee brands soon will be available in K-Cup portion packs. Keurig Green Mountain, Inc., Waterbury, Vt., has announced a multi-year agreement with Kraft Foods Group, Inc., Northfield, Ill., to license, manufacture and distribute...
by Tracy Collins | Aug 24, 2014 | Brand News
Apparently, life was not good for a coffee brand introduced last summer by J.M. Smucker Co. The Orrville-based company said during an Aug. 20 conference call with analysts that it discontinued the Life is good coffee brand during the first quarter of fiscal 2015. Read...
by Bob Leonard | Aug 21, 2014 | Brand News
McDonald’s is bringing its McCafé coffee to store shelves in 2015 with help from Kraft Foods Group, following a limited test last year. Kraft has experience in the space, distributing Starbucks’ bagged coffee until 2011. Kraft said the rollout will be...
by Bob Leonard | Aug 13, 2014 | Brand News, CPG, Mergers & Acquisitions
The second quarter marked “a key turning point” for Snyder’s-Lance, following the company’s acquisition of Baptista’s Bakery and its sale of its private-label division, Snyder’s President and CEO Carl Lee said. “But even more...
