THE #1 DATABASE OF THE
CONSUMER PACKAGED GOODS INDUSTRY
Crack Open the CPG Industry
If the Consumer Packaged Goods industry is a crucial target for your business, you need an edge.
That’s why we created BrandBASE. It’s the only online database focused EXCLUSIVELY on CPG.
BrandBASE covers Consumer Packaged Goods branded products sold primarily in food and drug channels – grocery, drug stores, health food, mass merchandisers, club and C-stores.
Sure, we got the top pooh-bahs. But we also bring to the party the people in the trenches that make day-to-day purchasing decisions and have budgets to spend.
The most complete list of brands in the Consumer Packaged Goods industry. Period.
U.S. and Canadian companies – the big boys plus Tier 2 and Tier 3 including key regional players and emerging companies. We’re the long tail of the CPG industry.
Regional office locations include the sales teams that call on key retailers including Kroger, Target and Walmart.
Take a Deep Dive
BrandBASE covers primarily marketing and sales department decision-makers with unprecedented depth – from the CMO down to the brand manager level plus headquarter and regional sales teams that service major retailers. It also includes C-level, category management, finance, innovation, marketing research, promotion, packaging design, purchasing, shopper marketing titles and more.
Food & Beverage
Baked goods, branded produce, soft drinks, snacks, dairy, prepared foods, cereal, juice
Beer, Malt Products, Hard Cider
Includes the major brewers plus a number of leading craft and local breweries
Health & Beauty Aids
Oral care, hair care, skin care/mass cosmetics, personal hygiene, OTC (over-the-counter) remedies, vitamins and dietary supplements
Wine & Liquor
Includes distillers, vintners and importers of key brands
The top 50 DTC (direct-to-consumer) prescription brands from Abilify to Zostavax
Dog and cat food, kitty litter, pet accessories
Laundry detergent, cleaning products, paper goods, food storage, trash bags
Tobacco & E-Cigarettes
The major cigarette companies, loose tobacco, cigars and e-cigarettes
Regional Sales Offices
“BrandBASE gets me the brand owner contacts I need.”
“BrandBASE was instrumental in the launch of our new analytics software; it helped us identify both HQ and regional sales leads plus finance people.”
“Competition is fierce. We focus on the smaller CPGs that can really use our help. BrandBASE gives me the edge I need.”
“We take advantage of BrandBASE to identify and connect with quality CPG industry candidates.”
Sales Sensei Services
We can help put more kick into your email. Your subscription to BrandBASE includes creating up to three email messages. We’ll work with you to punch up your value proposition and craft black belt-worthy email content.
OK, enough already with martial arts metaphors – let’s get to work!
If you don’t have robust internal business development, we can handle your top-of-the-funnel sales function: developing the go-to-market strategy, creating spot-on messaging, executing ongoing email campaigns and qualifying leads.
We’re a seamless part of your team. Ramp-up is quick.
Learn how to ask the right questions, identify prospect “pain points and close more business. We’re partnering with GNA Training, a leading Sandler Sales Institute affiliate.
Contact us for access to a free training session.
RSL Communications helps companies with lead generation and business development.
President & Founder