212-481-6800 info@brandbase.com

THE #1 DATABASE OF THE CONSUMER PACKAGED GOODS INDUSTRY

Crack Open the CPG Industry

If the Consumer Packaged Goods industry is a crucial target for your business, you need an edge.
That’s why we created BrandBASE. It’s the only online database focused EXCLUSIVELY on CPG.

Strictly CPG

BrandBASE covers Consumer Packaged Goods branded products sold primarily in food and drug channels – grocery, drug stores, health food, mass merchandisers, club and C-stores.

7

Go Deep

Sure, we got the top pooh-bahs. But we also drill down to the people in the trenches that make day-to-day purchasing decisions and have budgets to spend.

Brands

The most complete list of brands in the Consumer Packaged Goods industry. Period.

Headquarter Locations

2,400 U.S. and Canadian companies – the big boys plus Tier 2 and Tier 3 including key regional players and emerging companies. We’re the long tail of the CPG industry.

Regional Offices

350+ regional office locations that include the sales teams that call on key retailers including Kroger, Target and Walmart.

Take a Deep Dive

BrandBASE covers primarily marketing and sales department decision-makers with unprecedented depth – from the CMO down to the brand manager level plus headquarter and regional sales teams that service major retailers. It also includes C-level, category management, finance, innovation, marketing research, promotion, packaging design, purchasing, shopper marketing titles and more.

Titles

Marketing

Advertising/Media Director
Analytics
Ass’t Brand Manager
Assoc. Brand Manager
Brand Manager
Category Management
Digital Marketing
E-Commerce
Integrated Marketing
InnovationStrategy
Marketing Director/Manager
Marketing Services
Shopper Marketing
Product Manager
VP Marketing/Director of Marketing
VP Sales & Marketing/Director Sales & Marketing

HQ/Regional Sales

Account Manager
Business Manager
Business/Sales Analyst
Channel Development Manager
Customer Developent Manager
Director Nat’l Accounts
Director Trade Marketing
Manager Trade Marketing
National Sales Manager
Team Leader
Trade Marketing Director
VP Sales
VP Trade Marketing

Research

Consumer Insights
Director of Market Research
VP Research

Finance

CFO
Controller
VP Finance

C-Level

CEO
CIO
CMO
COO
CTO
EVP & General Manager
President
President & CEO

Other Key Titles…

Communications
Packaging Design
Packaging Engineer
Purchasing/Procurement
Human Resources
Manufacturing
Operations
VP Sustainability

Brands

N

Food & Beverage

Baked goods, branded produce, soft drinks, snacks, dairy, prepared foods, cereal, juice

N

Beer, Malt Products, Hard Cider

Includes the major brewers plus a number of leading craft and local breweries

N

Health & Beauty Aids

Oral care, hair care, skin care/mass cosmetics, personal hygiene, OTC (over-the-counter) remedies, vitamins and dietary supplements

N

Wine & Liquor

Includes distillers, vintners and importers of key brands

N

Pharma

The top 50 DTC (direct-to-consumer) prescription brands from Abilify to Zostavax

N

Pet

Dog and cat food, kitty litter, pet accessories

N

Household

Laundry detergent, cleaning products, paper goods, food storage, trash bags

N

Tobacco & E-Cigarettes

The major cigarette companies, loose tobacco, cigars and e-cigarettes

Headquarters

Regional Sales Offices

Executives

Brands

U

Search

Find what you need quickly. BrandBASE allows searches by Company, Contact or Brand.

Relentlessly Updated

BrandBASE is highly-curated by real people that know the CPG business well.

Download

Easily select and download contacts for import into your CRM or email service provider.

“BrandBASE gets me the brand owner contacts I need.”

VP Sales, Folding Carton Manufacturer

“BrandBASE was instrumental in the launch of our new analytics software; it helped us identify both HQ and regional sales leads plus finance people.”

President & Founder, Trade Promotion Analytics Provider

“Competition is fierce. We focus on the smaller CPGs that can really use our help. BrandBASE gives me the edge I need.”

VP Business Development, Packaging Design Company

“We take advantage of BrandBASE to identify and connect with quality CPG industry candidates.”

Recruiter, Leading CPG Executive Recruiting Firm

Additional Services

Sales Sensei Copywriting

We can help put more kick into your email. This means punching up your value propostion, identifying key propect “pain points” and crafting black belt-worthy email content. OK, enough already with martial arts metaphors – let’s get to work!

Business Development

RSL Communications has a strategic partnership with Prospect Link, a leader in outsourced business development. We handle your top-of-the-funnel sales function: developing the go-to-market strategy, creating spot-on messaging, executing ongoing email campaigns and qualifying leads. We’re a seamless part of your team. Ramp-up is quick.

 

CPG News

Tofurky unveils dairy-alt brand

HOOD RIVER, ORE. — From the makers of Tofurky comes Moocho, a line of dairy-free alternatives for shredded cheese, cream cheese and cheesecake. The brand was set to debut at Natural Products Expo West, which has since been postponed. Read full post here.

read more

J.M. Smucker Co. hires Brase as COO

ORRVILLE, OHIO — John Brase has been named COO at the J.M. Smucker Co. He brings more than two decades of brand management, business operations, manufacturing, marketing and sales experience at Proctor & Gamble to his new role. He was brand manager for Pampers and...

read more

About

RSL Communications helps companies with lead generation and business development.

Bob Leonard

Bob Leonard

President & Founder

Tracy Collins

Tracy Collins

Researcher

Heather Kufner

Heather Kufner

Researcher

Cristin Murray

Cristin Murray

Researcher

Contact Us

10 + 9 =