What does BrandBASE cover?
BrandBASE covers ONLY the Consumer Packaged Goods (CPG/FMCG) manufacturers in the U.S. and Canada. Classes include:
Food and Beverage
HBA (Health & Beauty Aids)
DTC (Direct-to-Consumer) Prescription Pharmaceuticals
Beer, Wine & Liquor
BrandBASE includes branded products sold in food and drug channels: supermarkets and drugstores plus convenience stores, health food, mass merchandisers. big-box retailers, and via E-Commerce. It covers multinational corporations, mid-level companies, regional, emerging companies and even start-ups.
BrandBASE does not cover brands sold via multi-level marketing or at proprietary retail locations.
Who's in BrandBASE?
BrandBASE focuses on marketing and brand management decision-makers. It includes the top executives – Chief Marketing Officer, VP Marketing and director level. But the real power of BrandBASE is our depth. We drill down to the brand/product manager level – these are the people that make the day-to-day decisions and have budgets to spend.
Other departments include C-level management, finance, research/insights, packaging design, operations and purchasing. BrandBASE also covers headquarter sales plus the regional sales offices that service key retailers such as Walmart, Target and Kroger.
What information is in BrandBASE?
BrandBASE covers three areas: Companies, Contacts and Brands. Company information includes the physical address, main phone number and web site address, plus a comprehensive list of all the brands the company controls.
Companies are broken out into four U.S. regions (Northeast, Southeast, Central, West) and Canada. Subsidiary companies are indicated when applicable.
BrandBASE is conveniently broken out into three tiers by revenue:
Tier 1 – above US$1B
Tier 2 – US$100MM to US$1B
Tier 3 – below US$100MM
Contact information includes full name, title, department, email address, direct dial, or extension. The brand assignment is indicated when this information is available.
Brand information includes the broad class (e.g. HBA), group (e.g. Oral Hygiene), and specific category (e.g. Toothpaste).
How do I run a search?
Searches can be run either by Company, Contact or Brand. Whatever you choose, a page appears with a number of search fields. Populate the fields with what you’re looking for and BrandBASE creates a list of the results.
How is BrandBASE maintained?
BrandBASE is a highly curated database maintained by a team of dedicated researchers. We scour leading trade publications, industry events, corporate websites and mine various online resources. We do-whatever-it-takes to get the best available information on the CPG industry.
Can I download data from BrandBASE?
Yes. BrandBASE allows for low volume email and traditional mailings from your office. Contact information from BrandBASE can be downloaded as a .csv or .txt file and then imported into virtually any CRM solution or email service provider.
Downloads are limited to blocks of up to 250 contacts and capped at 6,000 contacts for the duration of the subscription period. Additional downloads are available for a nominal fee.
Can I use BrandBASE for direct mail?
Yes. BrandBASE can also be used for low–volume traditional direct mail.
Mass mailings above 2,000 contacts are subject to an additional usage fee and must be executed by a bonded lettershop. When you’re ready, please contact us for pricing. We’ll customize the mailing list to meet your objectives and provide suggestions on how to make your direct mail effort a great success.
How do I access BrandBASE?
BrandBASE is a syndicated service accessible via all major browsers. Once you commence your subscription to BrandBASE, we’ll email the login instructions which includes a temporary password that will provide access to the site.
How does the license work?
The license for BrandBASE covers up to three users. Additional seat licenses are available and run concurrently.
How long is the subscription?
Your subscription runs for one year.
What if I forget my password?
The home page has a “Forgot Password” link. We’ll automatically email your password to you.
How much is BrandBASE?
BrandBASE is a highly specialized service and not for everyone. The typical next step is a conversation where we can learn more about your particular needs to see if BrandBASE will make sense for your company. When we talk, we’ll be happy to share with you pricing and details on how we work.
To take the next step, schedule a call with Bob Leonard, President & Founder of RSL Communications.
How do I pay for BrandBASE?
Payment is required upfront and in full. We accept payment via ACH or a credit card. There is a nominal service fee for credit card payments.
Is there a free trial?
No. However, we offer a money-back guarantee. if you are not satisfied with BrandBASE we will provide a full refund within 30 days of the purchase date.
What else can you offer to help our sales efforts?
Your subscription to BrandBASE includes having us create email content. We’ll work with you to punch up your value proposition and craft email messages that gets opened and read.
If you don’t have robust internal business development, we can handle your top-of-the-funnel sales function: developing the go-to-market strategy, creating spot-on messaging, executing ongoing email campaigns, and qualifying leads.