212-481-6800 info@brandbase.com

Maxwell House, Gevalia and other Kraft coffee brands soon will be available in K-Cup portion packs.

Keurig Green Mountain, Inc., Waterbury, Vt., has announced a multi-year agreement with Kraft Foods Group, Inc., Northfield, Ill., to license, manufacture and distribute Kraft’s branded coffees, which also include Yuban and McCafe, in formats compatible with Keurig brewing systems. Financial terms of the deal were not disclosed.

Read full post  here.