212-481-6800 info@brandbase.com

Heineken Joins Hard Seltzer Craze

Heineken is exploring the hard seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in up to nine flavors, enabling the Dutch brewer to test local preferences and investigate the potential of a rapidly growing category before...

R.W. Knudsen debuts organic juice beverage shots

R.W. Knudsen Family, a brand of Orrville, Ohio-based J.M. Smucker Co., announced the launch of four new Organic Juice Beverage Shots: Pineapple Ginger, Apple Cider Vinegar, Beet Juice and Carrot Black Pepper Turmeric. All are available at natural and conventional...