by Bob Leonard | Jul 31, 2014 | Promotion Opportunity
How do you most efficiently find the right marketing partner? Here’s a guide to help you in your quest for the best marketing partners: Have a clear partnership marketing plan. Before you even begin prospecting make sure that your goals are well defined and...
by Bob Leonard | Jul 8, 2014 | Promotion Opportunity
You’ve committed to partnership marketing for your brand. How do you decide if you are better off outsourcing to an agency or consultant versus pursuing an in-house effort? Here’s a list of points to think about. Control – How important is it to monitor...
by Bob Leonard | Jul 1, 2014 | Promotion Opportunity
Over 5 million pop culture consumers influence everything from movies, music and gaming to television, fashion and food – and when you connect your brand to what they care about, you connect your brand to them. Bonfire Agency’s StoreCorps Activation Network offers...
by Bob Leonard | Jun 4, 2014 | CPG, Promotion Opportunity
It takes two to tango and two to develop a great marketing partnership. It’s key that both partners are engaged and looking out for the best interests of the other. What are the warning signs that your partnership is not much of a partnership after all? Here are my...
by Bob Leonard | May 5, 2014 | Promotion Opportunity
Owner retiring and selling leading 27 year old sales promotion company in Miami, CO-OP PROMOTIONS. Specializing in tie-ins, sampling and value-added national sales promotions, the business can be operated from any city or even a home office. Art Averbook, the...
by Bob Leonard | Dec 5, 2013 | Marketing Strategy, Promotion Opportunity
Consumer packaged goods (CPG) companies are underestimating the e-commerce channel’s growth potential and consequently may be missing out on a substantial market opportunity, according to the first of a two part Deloitte study, “Digital Commerce in the...
