by Bob Leonard | Jan 4, 2016 | Marketing Strategy, Uncategorized
Expanding on the success of its “Get Up and Grow” program, Dole is debuting three new products designed to encourage Americans to consume more fruits and vegetables, said Dole Fresh Vegetables marketing VP Carrie Ann Arias. Dole is also meeting consumer...
by Bob Leonard | Jan 28, 2015 | Marketing Strategy
The producers of NACCM: North American Conference on Customer Manager have partnered with Windsor Leadership group to bring you a one of a kind leadership experience: Creating Magic through Leadership and Service Excellence. This is your unique opportunity to...
by Bob Leonard | Jan 28, 2015 | Marketing Strategy
Post-Disruption: Monetizing The New Multi-Platform Media Ecosystem. The producers of The Market Research Event (TMRE) present The Media Insights & Engagement Conference . The Media Insights & Engagement Conference gives you an up close, contextual view of the...
by Bob Leonard | Sep 23, 2014 | Marketing Strategy
Registration is open for ACP’s cutting edge, Interactive, coupon seminar, Coupon 101/102 Workshop in Chicagoland. The event will be held October 8, from 10-5 at the Westin, O’Hare in Rosemont, IL Manufacturers and retailers continue to use coupons to build...
by Bob Leonard | Sep 7, 2014 | Brand News, Marketing Strategy
Smucker’s product launches help brands move into new categories J.M. Smucker is set to launch a variety of new products this year from its Folgers, Dunkin’ Donuts and Jif brands. The new products focus on consumer need for convenience, different flavors,...
by Bob Leonard | Sep 4, 2014 | Marketing Strategy
The increase in inbound marketing strategies versus outbound has been one of the biggest changes within marketing organizations over the last ten years. This is especially true with digital marketing. Create content, value and interest with your website, newsletters...
