Manufacturers and retailers continue to use coupons to build sales and increase brand loyalty. Taught by leaders in the field, these seminars can help attendees plan a marketing campaign with coupons which maximize their return on investment.
Seminar participants learn how to market their business with time-tested tools, can refresh their knowledge of coupons, and bring themselves up-to-speed on emerging technologies as well as important industry trends. Digital, Internet Print-at-Home and traditional paper coupons are discussed during the seminar. Technologies like Mobile and Click-to-Card (frequent shopper card) coupons are also explored
“The interest in coupons continues to grow, driven by today’s marketplace and consumer demand for incentives. Record attendance at our recent conference and coupon workshops clearly demonstrates the thirst for learning more about coupons” stated Val Stark, Chair of ACP’s Education Committee. “Our educational workshops are led by coupon industry experts who have enormous passion to share their knowledge”.
“There is much to learn about the coupon marketplace as new technologies infuse our industry, such as mobile and digital coupons, GS1 Databar, and the new UPC coding system” adds Stark. “Marketing and Retail customers continue to expand their use of couponing strategies to support high consumer desire and drive incremental sales. The ACP offers the perfect opportunity to stay informed about this viable marketing tool”.
The lively, interactive sessions review all aspects of the couponing industry. workshop topics include: Effective Coupon Strategies, Coupon distribution types, Coupon Design, Family Code Management, Redemption cycle, Misredemption, Managing Risk and other areas. Attendees follow the path of a coupon from the time it is issued through redemption, financial settlement, and reporting with a detailed view of all functions in the process. Updates to the transition to the GS1 Databar are also included.
As sessions fill up quickly and attendance is limited, potential participants should contact the ACP without delay. A limited number of hotel rooms have been set aside at a special rate for those not able to fly in and out in the same day.