by Tracy Collins | Jul 24, 2018 | Brand News
B&G Foods, Inc. has acquired the McCann’s Irish Oatmeal brand from TreeHouse Foods, Inc. for approximately $32 million in cash, subject to customary closing and post-closing adjustments. Read full post here.
by Cristin Murray | Apr 2, 2018 | Brand News
The maker of Lance peanut butter sandwich crackers and Snyder’s of Hanover pretzels is set to be taken over by Campbell Soup Co. The transaction,f or $50 per share in an all-cash, represents a value of approximately $6.1 billion, said Campbell in a release....
by Tracy Collins | Jan 18, 2018 | Brand News
Jack Link’s is adding five new products to its meat snacks portfolio. The innovation “will not only offer loyal fans new portable protein options but will reach new customers at varied snacking occasions,” the company said. Read full post here.
by Tracy Collins | Jan 17, 2018 | Brand News
Diet Coke today introduced the biggest product and marketing makeover in its 36-year history as it looks to regain momentum in the struggling diet soda category by more aggressively targeting millennials. Changes include a logo redesign and four new flavored...
by Cristin Murray | Jul 20, 2017 | Brand News
Mars Inc.’s caramel-filled M&M’s recently hit shelves across the U.S. The manufacturer focused heavily on mass merchants for the debut, giving Meijer an early launch window and Walmart an extensive P-O-P program. Read full story here.
by Cristin Murray | Jun 28, 2017 | Brand News
Campbell Soup Co. is rolling out Pepperidge Farm Farmhouse Thin & Crispy, a line of cookies inspired by homemade cookie recipes and made with only nine to 12 real ingredients, depending on the flavor. The ingredients include baking soda, brown sugar, butter,...
