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Kind Healthy Snacks has pulled a fruit-based snack from the market because it didn’t appeal strongly enough to children – and is using the occasion to chide the industry for the amount of food dyes in child-targeted products.

Kind Fruit Bites are apple-based dried fruit snacks with no dyes or added sugar. Introduced to the market two years ago, they have been pulled from retail stores, although they will still be available online.

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