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PepsiCo kicked off summer early this year through a collaboration with Instagram dubbed #Summergram.

The campaign, launched May 20, brings hundreds of custom, summer-themed, artificial intelligence-enabled filters, stickers and statements to the platform, accessible through special labels with QR codes on more than 230 million bottles and cups. (Specifically, more than 200 million Pepsi, Diet Pepsi and Pepsi Zero Sugar 20-ounce, 16-ounce and 16.9-ounce bottles, as well as more than 30 million fountain cups at numerous restaurants and food service partners.)

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