Chobani gets serious with the kids’ yogurt segment through the introduction of the Gimmies platform, a brand extension rolling out with 13 items. Crunch is a 4-oz. dual-compartment format that comes in five varieties: Best Birthday Ever, Choco Chunk Cookie Dunk, Ooey Gooey S’More, Poppin’ Cotton Candy and Rainbow Sprinkle Cone. Yogurt Milkshakes come in 4-oz. bottles in packs of six. Varieties are: Bizzy Buzzy Strawberry, Cookies & Cream Crush and Chillin’ Mint Chocolate.
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