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Pucker up. New products from leading players in the confectionery market are tart, tangy and targeted to younger consumers, who have shown an appreciation for sour foods and candy.

Sour was a prominent theme of innovation unveiled at the Sweets & Snacks Expo, held May 19-21 in Chicago, but perhaps no company is embracing the trend more than Wrigley, a subsidiary of Mars, Inc., which declared 2016 “the year of the sours.”

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