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Bai Brands CMO plans consumer marketing boost

Michael Simon worked with Panera Bread for five years as its chief marketing officer before making a recent move to natural beverage company Bai Brands. Simon plans to boost consumer marketing for the five-year-old company, which he said is “in the heart of a...

Coca-Cola reveals plans to launch premium milk

Coca-Cola is looking to launch a high-protein, lower-sugar milk later this year in the U.S. market called Fairlife, as consumers spend less on soft drinks. The premium milk brand would offer 30% more calcium than regular milk without lactose or added proteins. Read...

4 food and beverage trends to watch in 2015

Four major trends in food and beverage to watch in 2015 include Asian and Latin flavors such as sriracha maple and cherry yuzu, as well as Vietnamese and other gourmet coffees, all-day breakfast promotions, and nut-based products that promote healthy fats and protein,...