by Bob Leonard | Jan 4, 2017 | Uncategorized
The Connected Marketer Institute Summit & Awards Ceremony is a first of its kind event, with speakers coming from around the world, including Japan, Netherlands, Sweden, UK and throughout the U.S., and from a variety of companies: Ikea, Keurig, Amazon, Phillips,...
by Bob Leonard | Dec 1, 2016 | Uncategorized
Profound changes occur quickly, and your customer experience program can fall behind the leaders. Successful CX programs expand and evolve, with experimentation reaping many great insights. Join us and learn how to: build a business case for your organization’s CX...
by Bob Leonard | Jan 4, 2016 | Marketing Strategy, Uncategorized
Expanding on the success of its “Get Up and Grow” program, Dole is debuting three new products designed to encourage Americans to consume more fruits and vegetables, said Dole Fresh Vegetables marketing VP Carrie Ann Arias. Dole is also meeting consumer...
by Bob Leonard | Sep 9, 2015 | Uncategorized
The Association of Coupon Professionals is excited to announce the formation of ACP Academy, the education and training arm of the association. The first program of ACP Academy will be a one-hour webinar about GS1 DataBar on Sept. 16, 2015 at 2PM ET. In addition to...
by Bob Leonard | May 27, 2015 | Uncategorized
CPG companies can expect to see total global sales from e-commerce exceed $3 trillion over the next five years, with between 3% and 10% of CPG companies’ revenues being generated by online sales, says Mondelez Global Head of E-Commerce Cindy Chen, who also notes...
by LauraMorrow | Mar 23, 2015 | Uncategorized
General Mills is aiming to replicate the success that smaller, entrepreneurial brands have seen by being close to the consumer, chairman and CEO Kendall Powell. “We think it is really, really important, and in many ways it is replacing big and broad-scale tests...
