by Bob Leonard | Aug 24, 2014 | Marketing Strategy
Snyder’s-Lance is seeing a payoff from a research and development center the company opened last year and has reported revenue from new products that is double the amount from last year. Through product and quality comparisons, sensory evaluations and other...
by Bob Leonard | Aug 21, 2014 | Marketing Strategy
TreeHouse Foods plans to expand its organic and natural offerings in an effort to compete with private label brands such as Kroger’s Simple Truth and Simple Truth Organic lines by focusing “internally on reformulations and new products,”...
by Bob Leonard | Mar 5, 2014 | Marketing Strategy
So you are marketing a start up brand or even working for a small company that’s been under the radar for far too long. You may be experiencing some of the these problems: You have a small customer base Your brand recognition is basically zero If you don’t produce...
by Bob Leonard | Feb 10, 2014 | Marketing Strategy
As a partnership marketer, LinkedIn is the absolute best tool for finding new partners. It’s made cold calling much warmer and allows you to find decision makers 20 times easier than ten years ago. Here’s a check list for finding your next partner on...
by Bob Leonard | Jan 15, 2014 | Marketing Strategy
Do you have partnership programs as part of your marketing goals for the 2014? How do you cook one up to ensure that everyone is happy? Here are 10 ingredients that will make sure you are on your way to serving up success: Realistic Goals – Put together a list...
by Bob Leonard | Dec 5, 2013 | Marketing Strategy, Promotion Opportunity
Consumer packaged goods (CPG) companies are underestimating the e-commerce channel’s growth potential and consequently may be missing out on a substantial market opportunity, according to the first of a two part Deloitte study, “Digital Commerce in the...
