by Bob Leonard | Oct 25, 2014 | Brand News
Mondelez International propelled the Oreo cookie brand to its status as the standard bearer for real-time marketing with a renewed, groundbreaking strategy in 2013 that included “100 pieces of content in 100 days” to drive social and culturally relevant...
by Bob Leonard | Oct 4, 2014 | Brand News
Frito-Lay has filed a patent for its method of applying food flakes to a host of snack items such as pretzels and chips. In its patent filing the snack maker notes the new product would “emulate… a pizza with toppings, a nacho chip or a tostada. Read full...
by Tracy Collins | Sep 25, 2014 | Brand News
Dana Anderson has been named senior vice-president and chief marketing officer at Mondel ēz International. Ms. Anderson will be responsible for the company’s global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency...
by Tracy Collins | Sep 18, 2014 | Brand News, Mergers & Acquisitions
The WhiteWave Foods Co. enters the growing plant-based frozen dessert category with its acquisition of So Delicious Dairy Free from Wasserstein & Co. and other shareholders for approximately $195 million in cash. Read full post here.
by Tracy Collins | Sep 18, 2014 | Brand News
Dream Foods International, L.L.C., producer of organic citrus varietal juices, announced it has acquired the Casa Mexicana brand from Hispanic Specialty Brands, L.L.C. Financial terms of the transaction were not disclosed. Read full post here .
by Tracy Collins | Sep 18, 2014 | Brand News
Surge is coming back. In a move representing a couple of “firsts” for The Coca-Cola Co., Surge, a citrus-flavored beverage offered between 1996 and 2001, is getting a second chance. Read full post here.
