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Unilever agrees to purchase Sir Kengington’s, a tiny condiments maker that has won shelf space at Whole Foods and other retailers. Terms of the deal weren’t disclosed. Belgium’s Verlinvest, a family investment firm, and the founders’ friends and family members who invested in the business, will be bought out, giving Unilever full ownership of the New York company. The move comes at a time when consumers are increasingly willing to try out new brands they find at the grocery store, the New York Times has reported.

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