Mondelez International propelled the Oreo cookie brand to its status as the standard bearer for real-time marketing with a renewed, groundbreaking strategy in 2013 that included “100 pieces of content in 100 days” to drive social and culturally relevant advertising, advertiser Jill Applebaum says. “Our efforts in digital are driving [two times return on investment] on a global level,” said Bonin Bough, global head of media at Mondelez.
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