Our friends at Wright Design recently completed a survey of over 200 CPG marketing people. The information provides insights on how marketing managers spend their time, who influences marketing decisions and other important CPG marketing issues. The content is divided into three parts:
Report #1 focuses on how Marketing Managers spend their time and which members of CPG companies influence brand positioning, package design and sales materials.
Report #2 reports in more detail on package design and sales materials – how design firms are selected and why and how design decisions are made.
Report #3 covers a number of subjects including the use of slotting allowances, factors involved in selling supermarkets, club stores and mass merchants and reasons CPG marketers are satisfied or dissatisfied with their brand efforts in those three channels of distribution.
These reports have a value of $149.00 – we are making them available FREE for PromotionLINK readers. I hope you find the reports useful and will take a few minutes to share your thoughts about the content.
A link leading to a PDF of the three reports is here.