We understand that innovation is risky. Whether you are adapting an existing product or service or expanding beyond your comfort zone, you need to be able to make smart decisions during the development process that are backed by the right data and information. That’s where market research comes in.
Market research is the backbone of innovation because it allows you to both spark new ideas and test concepts in development. In doing so, you can stay ahead of the consumer while minimizing the risks of innovation.
Market research exists separate from product innovation, and product innovation exists separate from market research… but they are better together. That is why we are addressing both at our Market Research for Product Innovation event. We invite you to join us September 29 – October 1, 2014 in Chicago to meet and learn from the next generation of market researchers and innovation leaders.
View our full speaker line up and session topics here.
QPC’s Market Research for Product Innovation with gather experts in the field to help you:
- Streamline your pre-research process to get to the right questions early
- Develop a strong product-market fit by using various market research techniques
- Gain insight into the consumer mind
- Demystify the innovation process
- Meet your new consumers in under-tapped market segments
For more information on speakers and sessions, view our brochure here. Mention code MK_PROMOLINK to receive a 20% DISCOUNT.