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CHARLOTTE, N.C. — Two transactions this week have set the stage for Snyder’s-Lance, Inc. to reshape its portfolio with a heightened focus on branded products, particularly in growth categories such as “better-for-you.”

On May 7, Snyder’s-Lance agreed to acquire Baptista’s Bakery, Inc., a maker of baked snack foods and “better-for-you” snacks, while separately agreeing to sell its private brands along with two manufacturing facilities in the United States and Canada to Shearer’s Foods, L.L.C., a provider of private label snacks headquartered in Massillon, Ohio.