THE #1 DATABASE OF THE CPG INDUSTRY
If the Consumer Packaged Goods industry is a crucial target for your business, you need an edge.
That’s why we created BrandBASE. It’s the only online database focused EXCLUSIVELY on CPG.
STRICTLY CPG
BrandBASE covers Consumer Packaged Goods branded products sold primarily in food and drug channels – grocery, drug stores, health food, mass merchandisers, club and C-stores.
GO DEEP
Sure, we got the top pooh-bahs. But we also bring to the party the people in the trenches that make day-to-day purchasing decisions and have budgets to spend.
BRANDS
A comprehensive list of brands in the Consumer Packaged Goods industry, broken out by category.
U.S. & CANADIAN COMPANIES
BrandBASE covers the big boys plus Tier 2 and Tier 3 including key regional players and emerging companies. We’re the long tail of the CPG industry.
TAKE A DEEP DIVE
BrandBASE covers primarily marketing and sales department decision-makers with unprecedented depth – from the CMO down to the brand manager level plus headquarter and regional sales teams that service major retailers. It also includes C-level, category management, finance, innovation, marketing research, promotion, packaging design, purchasing, shopper marketing titles and more.
TITLES
Marketing
Advertising Director
Analytics/Analysis
Ass’t Brand Manager
Assoc. Brand Manager
Brand Manager
Category Management
Digital Marketing
Director of Marketing
Director Sales & Marketing
E-Commerce Manager
Integrated Marketing
Innovation & Strategy
Marketing Director/Manager
Marketing Services
Media Director
Shopper Marketing
Product Manager
VP Advertising
VP Marketing
VP Sales & Marketing
HQ/Regional Sales
Account Manager
Business Manager
Business/Sales Analyst
Channel Development Manager
Customer Developent Manager
Director Nat’l Accounts
Director Trade Marketing
Manager Trade Marketing
National Sales Manager
Team Leader
Trade Marketing Director
VP Sales
VP Trade Marketing
Research
Consumer Insights
Director of Market Research
VP Research
Finance
CFO
Controller
VP Finance
C-Level
CEO
CIO
CMO
COO
CTO
EVP & General Manager
President
President & CEO
Other Key Titles…
Communications
Packaging Design
Packaging Engineer
Purchasing/Procurement
Human Resources
Manufacturing
Operations
VP Sustainability
BRANDS
Food & Beverage
Baked goods, branded produce, soft drinks, snacks, dairy, prepared foods, cereal, juice
Beer, Malt Products, Hard Cider
Includes the major brewers plus a number of leading craft and local breweries
Health & Beauty Aids
Oral care, hair care, skin care/mass cosmetics, personal hygiene, OTC (over-the-counter) remedies, vitamins and dietary supplements
Wine & Liquor
Includes distillers, vintners and importers of key brands
Pharma
The top 50 DTC (direct-to-consumer) prescription brands from Abilify to Zostavax
Pet
Dog and cat food, kitty litter, pet accessories
Household
Laundry detergent, cleaning products, paper goods, food storage, trash bags
Tobacco & E-Cigarettes
The major cigarette companies, loose tobacco, cigars and e-cigarettes
Headquarters
Executives
Brands
Search
Get what you need fast.
Search by Company, Contact or Brand.
Relentlessly Updated
BrandBASE is curated by actual human beings that know the CPG industry well.
Download
Easily select contacts for import into your CRM or email service provider.
“BrandBASE gets me the brand owner contacts I need.”
“BrandBASE was instrumental in the launch of our new analytics software; it helped us identify both HQ and regional sales leads plus finance people.”
“Competition is fierce. We focus on the smaller CPGs that can really use our help. BrandBASE gives me the edge I need.”
“We take advantage of BrandBASE to identify and connect with quality CPG industry candidates.”
CPG NEWS
Iconic U.S. brands Coca-Cola, Pepsi, McDonald’s and Starbucks suspend business in Russia
PepsiCo, Coca-Cola, McDonald’s and Starbucks each said Tuesday they are suspending business in Russia after that country’s invasion of Ukraine, a symbolic move by four iconic U.S. brands. Pepsi has sold it products in Russia for more than six decades, even when the...
Molson Coors Killing Off Plastic Rings
Molson Coors Beverage Company will invest $85 million to eliminate plastic rings from its Coors Light brand, using cardboard-wrap carriers instead. See full post here.
82% of Shoppers Prefer to Buy Groceries in Physical Stores
A new survey found that 82% of grocery shoppers and 76% of pharmacy customers purchase products primarily in-store, affirming the significant role that physical stores play in two key retail verticals. The findings were from “Decoding Consumer Affinity,” a survey of...
Whole Foods Market makes its 2022 predictions
Whole Foods Market has issued its 10 trends for 2022 and sees plant-based foods, sustainability, and functional ingredients thriving in the coming year. The trends were developed by the retailer’s “Trends Council,” a group of more than 50 buyers and other trend...
Clif Bar hires three to fill leadership roles
Clif Bar & Co. has expanded its executive leadership team with the hiring of three consumer packaged goods industry executives who will drive the company’s next stage of purpose-driven growth and expansion: Shaunte Mears-Watkins, new chief commercial officer, Roma...
Post hires new CMO
Claudine Patel has been named chief marketing officer at Post Consumer Brands. In her new role Ms. Patel will lead the strategy, integration and execution of brand marketing across paid, owned, earned and shared channels, as well as innovation for the company’s...
SALES SENSEI SERVICES
Copywriting
We can help put more kick into your email. Your subscription to BrandBASE includes us creating email content that gets opened and read. We’ll work with you to punch up your value proposition and craft black belt-worthy email messages.
OK, enough already with martial arts metaphors – let’s get to work!
Business Development
If you don’t have robust internal business development, we can handle your top-of-the-funnel sales function: developing the go-to-market strategy, creating spot-on messaging, executing ongoing email campaigns and qualifying leads.
We’re a seamless part of your team. Ramp-up is quick.
Sales Training
Learn how to ask the right questions, identify prospect “pain points” and close more business. We have a partnership with GNA Training, a leading Sandler Sales Institute affiliate.
Contact us for access to a free training session.
ABOUT
RSL Communications helps companies with lead generation and business development.
Bob Leonard
President & Founder
Tracy Collins
Researcher
Cheryl Lockard
Researcher
Bryan Sharkey
Researcher
CONTACT
Let’s have a conversation to see if it makes sense to work together. Click here to schedule an appointment on Google Meet with Bob Leonard, President, RSL Communications.
