Crack Open the CPG Industry
If the Consumer Packaged Goods industry is a crucial target for your business, you need an edge.
That’s why we created BrandBASE. It’s the only online database focused EXCLUSIVELY on CPG.
Strictly CPG
BrandBASE covers Consumer Packaged Goods branded products sold primarily in food and drug channels – grocery, drug stores, health food, mass merchandisers, club and C-stores.
Go Deep
Sure, we got the top pooh-bahs. But we also bring to the party the people in the trenches that make day-to-day purchasing decisions and have budgets to spend.
Brands
The most complete list of brands in the Consumer Packaged Goods industry. Period.
Headquarter Locations
U.S. and Canadian companies – the big boys plus Tier 2 and Tier 3 including key regional players and emerging companies. We’re the long tail of the CPG industry.
Regional Offices
Regional office locations include the sales teams that call on key retailers including Kroger, Target and Walmart.
Take a Deep Dive
BrandBASE covers primarily marketing and sales department decision-makers with unprecedented depth – from the CMO down to the brand manager level plus headquarter and regional sales teams that service major retailers. It also includes C-level, category management, finance, innovation, marketing research, promotion, packaging design, purchasing, shopper marketing titles and more.
Titles
Marketing
Advertising Director
Analytics/Analysis
Ass’t Brand Manager
Assoc. Brand Manager
Brand Manager
Category Management
Digital Marketing
Director of Marketing
Director Sales & Marketing
E-Commerce Manager
Integrated Marketing
Innovation & Strategy
Marketing Director/Manager
Marketing Services
Media Director
Shopper Marketing
Product Manager
VP Advertising
VP Marketing
VP Sales & Marketing
HQ/Regional Sales
Account Manager
Business Manager
Business/Sales Analyst
Channel Development Manager
Customer Developent Manager
Director Nat’l Accounts
Director Trade Marketing
Manager Trade Marketing
National Sales Manager
Team Leader
Trade Marketing Director
VP Sales
VP Trade Marketing
Research
Consumer Insights
Director of Market Research
VP Research
Finance
CFO
Controller
VP Finance
C-Level
CEO
CIO
CMO
COO
CTO
EVP & General Manager
President
President & CEO
Other Key Titles…
Communications
Packaging Design
Packaging Engineer
Purchasing/Procurement
Human Resources
Manufacturing
Operations
VP Sustainability
Brands
Food & Beverage
Baked goods, branded produce, soft drinks, snacks, dairy, prepared foods, cereal, juice
Beer, Malt Products, Hard Cider
Includes the major brewers plus a number of leading craft and local breweries
Health & Beauty Aids
Oral care, hair care, skin care/mass cosmetics, personal hygiene, OTC (over-the-counter) remedies, vitamins and dietary supplements
Wine & Liquor
Includes distillers, vintners and importers of key brands
Pharma
The top 50 DTC (direct-to-consumer) prescription brands from Abilify to Zostavax
Pet
Dog and cat food, kitty litter, pet accessories
Household
Laundry detergent, cleaning products, paper goods, food storage, trash bags
Tobacco & E-Cigarettes
The major cigarette companies, loose tobacco, cigars and e-cigarettes
Headquarters
Regional Sales Offices
Executives
Brands
Search
Find what you need quickly. Search by Company, Contact or Brand.
Relentlessly Updated
BrandBASE is highly-curated by real people that know the CPG business well.
Download
Easily select and download contacts for import into your CRM or email service provider.
“BrandBASE gets me the brand owner contacts I need.”
“BrandBASE was instrumental in the launch of our new analytics software; it helped us identify both HQ and regional sales leads plus finance people.”
“Competition is fierce. We focus on the smaller CPGs that can really use our help. BrandBASE gives me the edge I need.”
“We take advantage of BrandBASE to identify and connect with quality CPG industry candidates.”
CPG News
Molson Coors Joint Venture Launches a CBD Drink in Colorado
It's only available in Colorado, for now, but Veryvell, a hemp-derived sparkling CBD water, on Jan. 14 became available from Truss CBD USA, a joint venture between Molson Coors Beverage Co. and Canadian marijuana producer Hexo Corp. Molson is the majority owner. Read...
Three promoted at Organic Valley
Cooperative names data, marketing and finance leaders. Read full post here.
Coca-Cola sells Zico coconut water brand back to founder
Mark Rampolla’s PowerPlant Ventures acquires business on the brink of discontinuation. Read full post here.
Graeter’s Ice Cream Teams Up With Perfect Day to Introduce Perfect Indulgence
Graeter’s Ice Cream, America’s oldest family-owned craft ice cream maker, has teamed up with food technology company Perfect Day to launch Perfect Indulgence. The technology allows Graeter’s to make a product that is virtually indistinguishable from traditional ice...
Smithfield’s new CEO appoints 12 executive positions
Dennis Organ, president and chief executive officer of Smithfield Foods, Inc., has appointed 12 new executive positions including seven at the c-suite level and five executive vice presidents. “These key leaders represent decades of collective company and industry...
PepsiCo creates new chief medical officer position
Pietro Antonio Tataranni, MD, has been named global chief medical officer at PepsiCo, Inc. In his new role, Dr. Tataranni will continue to oversee all aspects of the company's efforts to protect its global workforce, products and communities in the face of the...
Sales Sensei Services
Copywriting
We can help put more kick into your email. Your subscription to BrandBASE includes creating up to three email messages. We’ll work with you to punch up your value proposition and craft black belt-worthy email content.
OK, enough already with martial arts metaphors – let’s get to work!
Business Development
If you don’t have robust internal business development, we can handle your top-of-the-funnel sales function: developing the go-to-market strategy, creating spot-on messaging, executing ongoing email campaigns and qualifying leads.
We’re a seamless part of your team. Ramp-up is quick.
Sales Training
Learn how to ask the right questions, identify prospect “pain points and close more business. We’re partnering with GNA Training, a leading Sandler Sales Institute affiliate.
Contact us for access to a free training session.
About
RSL Communications helps companies with lead generation and business development.
Bob Leonard
President & Founder
Tracy Collins
Researcher
Heather Kufner
Researcher
Cristin Murray
Researcher
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