BrandBASE covers ONLY the Consumer Packaged Goods/Fast Moving Consumer Goods (CPG/FMCG) manufacturers in the U.S. and Canada. This includes:

Food and Beverage
Health & Beauty Care (HBC)
Household
Beer, Wine & Liquor
Mass Pet
Tobacco/E-Cigarettes

BrandBASE includes branded products sold in food and drug channels: supermarkets and drugstores plus convenience stores, health food, mass merchandisers. big-box retailers, and E-Commerce. It covers multinational corporations, mid-level companies, regional, emerging companies and even start-ups.

BrandBASE does not cover brands sold via multi-level marketing or at proprietary retail locations.

BrandBASE focuses on marketing/brand management and sales decision-makers. Sure, we got the top executives – CMO, VP Marketing and VP Sales. But the real power of BrandBASE is our depth – we get into the weeds, covering the people that make the day-to-day decisions and have budgets to spend.

Other departments include C-level management, finance, research/insights, packaging design, operations and purchasing. BrandBASE also covers headquarter sales plus the regional teams that service key retailers like Walmart, Target and Kroger.

BrandBASE covers three areas: Companies, Contacts and Brands. Company information includes the physical address, main phone number and web site address, plus a comprehensive list of all the brands the company controls.

Companies are broken out into four U.S. regions (Northeast, Southeast, Central, West) and Canada. Subsidiary companies are indicated when applicable.

BrandBASE is conveniently broken out into three tiers by revenue:
Tier 1 – above US$1B
Tier 2 – US$100MM to US$1B
Tier 3 – below US$100MM

Contact information includes full name, title, department, email address, direct dial, or extension. The brand assignment is indicated when this information is available.

Brand information includes the broad class (e.g. HBC), group (e.g. Oral Hygiene), and specific category (e.g. Toothpaste).

Yes. BrandBASE allows for low volume email and traditional mailings from your office. Contact information from BrandBASE can be downloaded as a comma separated value (csv) file and then imported into your email service provider.

Downloads are limited to blocks of up to 250 contacts and capped at 6,000 contacts for the duration of the subscription period. Additional downloads are available for a nominal fee.

Yes. BrandBASE can also be used for traditional direct mail.

Mass mailings above 2,000 contacts require an additional usage fee and must be executed by a bonded lettershop. When you’re ready, please contact us for pricing. We’ll customize the mailing list to meet your objectives and provide suggestions on how to make your direct mail effort a great success.

BrandBASE is a syndicated service accessible via all major browsers. Once you commence your subscription to BrandBASE, we’ll email the login instructions which includes a temporary password that will provide access to the site.

The license for BrandBASE covers up to three users. Seat licenses can be moved at any time at no additional charge. Additional seat licenses are available.

RSL Communications, Inc. is licensing the information in BrandBASE for use by employees of your company. You may not share, lend, or resell the data contained in BrandBASE to others outside your company. Please refer to the Terms of Use for complete details.

The subscription for BrandBASE is for one year.

The home page has a “Forgot Password” link. We’ll automatically email a reset password link.

BrandBASE is a highly specialized service and not for everyone. The typical next step is a conversation where we can learn more about your particular needs to see if BrandBASE will make sense for your company. When we talk, we’ll be happy to share with you pricing and details on how we work.

To take the next step, schedule a call with Bob Leonard, President & Founder of RSL Communications.

 

No. However, we offer a money-back guarantee. if you are not satisfied with BrandBASE we will provide a full refund within 30 days of the purchase date.

Your subscription to BrandBASE includes having us create email content. We’ll work with you to punch up your value proposition and craft email messages that gets opened and read.

If you don’t have a robust internal sales team, we can handle your top-of-the-funnel sales function: developing the go-to-market strategy, creating spot-on messaging, executing ongoing email campaigns, and qualifying leads.