THE #1 DATABASE OF THE CPG INDUSTRY
If the Consumer Packaged Goods industry is a crucial target for your business, you need an edge.
That’s why we built BrandBASE. It’s the only online database focused EXCLUSIVELY on CPG.
STRICTLY CPG
BrandBASE covers Consumer Packaged Goods branded products sold primarily in food and drug channels plus DTC.
GO DEEP
Sure, we got the top pooh-bahs. But we also bring to the party the people in the trenches that make day-to-day purchasing decisions and have budgets to spend.
BRANDS
A comprehensive list of brands in the Consumer Packaged Goods industry, broken out by category.
U.S. & CANADIAN COMPANIES
BrandBASE covers the big boys plus Tier 2 and Tier 3 including key regional players and emerging companies. We’re the long tail of the CPG industry.
TAKE A DEEP DIVE
BrandBASE covers primarily marketing and sales department decision-makers with unprecedented depth – from theCMO down to the brand manager level plus headquarter and regional sales teams that service major retailers.
It also includes C-level execs, category management, finance, innovation, marketing research/insights, shopper marketing, trade marketing, packaging design, purchasing and much more.
TITLES
Marketing
Advertising Director
Analytics/Analysis
Ass’t Brand Manager
Assoc. Brand Manager
Brand Manager
Category Management
Digital Marketing
Director of Marketing
Director Sales & Marketing
E-Commerce Manager
Integrated Marketing
Innovation & Strategy
Marketing Director/Manager
Marketing Services
Media Director
Shopper Marketing
Product Manager
VP Advertising/Media
VP Marketing
VP Sales & Marketing
HQ/Regional Sales
Account Manager
Business Manager
Business/Sales Analyst
Channel Development Manager
Chief Commercialization Officer
Customer Development Manager
Director Nat’l Accounts
Director Trade Marketing
Manager Trade Marketing
National Sales Manager
Team Leader
Trade Marketing Director
VP Sales
VP Trade Marketing
Research/Insights
Consumer Insights
Director of Market Research
VP Research
Analytics/Analysis
Finance
CFO
Controller
VP Finance
C-Level
CEO
CIO
CMO
COO
CTO
EVP & General Manager
President
President & CEO
Other Key Titles…
Corporate Communications
Packaging Design
Packaging Engineer
Purchasing/Procurement
Human Resources
Chief People Officer
Manufacturing
Operations
VP Sustainability
BRANDS
Food & Beverage
Baked goods, branded produce, soft drinks, snacks, dairy, prepared foods, cereal, juice
Beer, Malt Products, Hard Cider
Includes the major brewers plus a number of leading craft and local breweries
Health & Beauty Care
Oral care, hair care, skin care/mass cosmetics, personal hygiene, OTC (over-the-counter) remedies, vitamins and dietary supplements
Wine & Liquor
Includes distillers, vintners and importers of key brands
Household
Laundry detergent, cleaning products, paper goods, food storage, trash bags
Pet
Dog and cat food, kitty litter, pet accessories
Tobacco & E-Cigarettes
The major cigarette companies, loose tobacco, cigars and e-cigarettes
Headquarters
Contacts
Brands
Relentlessly Updated
BrandBASE is curated by actual human beings that know the CPG industry well
Search
Get what you need fast with the only purpose-built database focused on CPG
Download
Easily select contacts for import into your CRM or email service provider
“BrandBASE gets me the brand owner contacts I need.”
“BrandBASE was instrumental in the launch of our new analytics software; it helped us identify both HQ and regional sales leads plus finance people.”
“Competition is fierce. We focus on the smaller CPGs that can really use our help. BrandBASE gives me the edge I need.”
“We take advantage of BrandBASE to identify and connect with quality CPG industry candidates.”
SALES SENSEI SERVICES
Copywriting
We can help put more kick into your email. Your subscription to BrandBASE includes us creating email content that gets opened and read. We’ll work with you to punch up your value proposition and craft black belt-worthy email messages.
OK, enough already with martial arts metaphors – let’s get to work!
Business Development
If you don’t have robust internal business development, we can handle your top-of-the-funnel sales function: developing the go-to-market strategy, creating spot-on messaging, executing ongoing email campaigns and qualifying leads.
We’re a seamless part of your team. Ramp-up is quick.
Sales Training
Learn how to ask the right questions, identify prospect “pain points” and close more business. Contact us for access to a free training session.
ABOUT
RSL Communications helps agencies and marketing services companies get more business in the CPG industry.
CONTACT
Let’s have a conversation to see if it makes sense to work together. Click here to schedule an appointment on Google Meet with Bob Leonard, President, RSL Communications.
