CRACK OPEN THE CONSUMER
PACKAGED GOODS INDUSTRY
THE #1 DATABASE OF THE CPG INDUSTRY
If the Consumer Packaged Goods industry is a crucial target for your business, you need an edge.
That’s why we created BrandBASE. It’s the only online database focused EXCLUSIVELY on CPG.
BrandBASE covers Consumer Packaged Goods branded products sold primarily in food and drug channels – grocery, drug stores, health food, mass merchandisers, club and C-stores.
Sure, we got the top pooh-bahs. But we also bring to the party the people in the trenches that make day-to-day purchasing decisions and have budgets to spend.
A comprehensive list of brands in the Consumer Packaged Goods industry, broken out by category.
U.S. & CANADIAN COMPANIES
BrandBASE covers the big boys plus Tier 2 and Tier 3 including key regional players and emerging companies. We’re the long tail of the CPG industry.
TAKE A DEEP DIVE
BrandBASE covers primarily marketing and sales department decision-makers with unprecedented depth – from the CMO down to the brand manager level plus headquarter and regional sales teams that service major retailers. It also includes C-level, category management, finance, innovation, marketing research, promotion, packaging design, purchasing, shopper marketing titles and more.
Ass’t Brand Manager
Assoc. Brand Manager
Director of Marketing
Director Sales & Marketing
Innovation & Strategy
VP Sales & Marketing
Channel Development Manager
Customer Developent Manager
Director Nat’l Accounts
Director Trade Marketing
Manager Trade Marketing
National Sales Manager
Trade Marketing Director
VP Trade Marketing
Director of Market Research
EVP & General Manager
President & CEO
Other Key Titles…
Food & Beverage
Baked goods, branded produce, soft drinks, snacks, dairy, prepared foods, cereal, juice
Beer, Malt Products, Hard Cider
Includes the major brewers plus a number of leading craft and local breweries
Health & Beauty Aids
Oral care, hair care, skin care/mass cosmetics, personal hygiene, OTC (over-the-counter) remedies, vitamins and dietary supplements
Wine & Liquor
Includes distillers, vintners and importers of key brands
The top 50 DTC (direct-to-consumer) prescription brands from Abilify to Zostavax
Dog and cat food, kitty litter, pet accessories
Laundry detergent, cleaning products, paper goods, food storage, trash bags
Tobacco & E-Cigarettes
The major cigarette companies, loose tobacco, cigars and e-cigarettes
Get what you need fast.
Search by Company, Contact or Brand.
BrandBASE is curated by actual human beings that know the CPG industry well.
Easily select contacts for import into your CRM or email service provider.
“BrandBASE gets me the brand owner contacts I need.”
“BrandBASE was instrumental in the launch of our new analytics software; it helped us identify both HQ and regional sales leads plus finance people.”
“Competition is fierce. We focus on the smaller CPGs that can really use our help. BrandBASE gives me the edge I need.”
“We take advantage of BrandBASE to identify and connect with quality CPG industry candidates.”
Amid growing concerns that the economy could be headed for a recession, some food companies and restaurants are continuing to raise prices even if their own inflation-driven costs have been covered. Read full post here.
Conagra Brands has named Lucy Brady president of its grocery and snacks operations. She is filling the position previously held by Burke Raine, who moved from the role to become president of Conagra’s refrigerated and frozen businesses. Read full post here.
Kellogg has chosen a team of experienced insiders to lead the cereal business being formed as part of its upcoming split into three standalone companies. Gary Pilnick, a 22-year veteran of Kellogg, will be CEO of the cereal business, tentatively referred to as North...
PepsiCo, Coca-Cola, McDonald’s and Starbucks each said Tuesday they are suspending business in Russia after that country’s invasion of Ukraine, a symbolic move by four iconic U.S. brands. Pepsi has sold it products in Russia for more than six decades, even when the...
Molson Coors Beverage Company will invest $85 million to eliminate plastic rings from its Coors Light brand, using cardboard-wrap carriers instead. See full post here.
A new survey found that 82% of grocery shoppers and 76% of pharmacy customers purchase products primarily in-store, affirming the significant role that physical stores play in two key retail verticals. The findings were from “Decoding Consumer Affinity,” a survey of...
SALES SENSEI SERVICES
We can help put more kick into your email. Your subscription to BrandBASE includes us creating email content that gets opened and read. We’ll work with you to punch up your value proposition and craft black belt-worthy email messages.
OK, enough already with martial arts metaphors – let’s get to work!
If you don’t have robust internal business development, we can handle your top-of-the-funnel sales function: developing the go-to-market strategy, creating spot-on messaging, executing ongoing email campaigns and qualifying leads.
We’re a seamless part of your team. Ramp-up is quick.
Learn how to ask the right questions, identify prospect “pain points” and close more business. We have a partnership with GNA Training, a leading Sandler Sales Institute affiliate.
Contact us for access to a free training session.
RSL Communications helps companies with lead generation and business development.
President & Founder