The world’s largest independent Coca-Cola bottler, Coca-Cola European Partners, will be formed by the merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetranke. The companies will combine their bottling operations to serve more than 300m customers in 13 Western European countries. These include Germany, Spain, Great Britain and France – the four largest markets for RTD beverages in the region. The new entity, which will be headquartered in London, will help the bottlers compete more effectively and grow in its developed European markets thanks to a ‘world class production sales and distribution platform.’ The merger will create the world’s largest independent Coca-Cola bottler in terms of net revenues. Read full post here.