Procter & Gamble is set to reenter the adult incontinence market with an extension of its Always brand. After testing Always Discreet in the UK, the company is poised to debut the product in the U.S. market with a $150 million marketing push. Adult incontinence is a $1.4 billion category in the U.S. and grew 6% in the past year, Nielsen data indicates.
P&G to launch Always product for adult incontinence
by Bob Leonard | Jul 13, 2014 | Brand News, CPG | 0 comments