Search - Overview
BrandBASE allows searches by Company, Contact or Brand. Click on Search in the menu bar to get started. The pull-down menu has three options – Brand, Company or Contact.
If you know exactly which company you want, start with Company Search. Enter the company name in the company field and click “Search.” “Find All” will generate a list of all the companies in BrandBASE.
Headquarter locations are in bold; Regional offices are unbolded.
Going to Chicago and want to find the Tier 1 companies? Enter “Chicago” in the “City” field and select “Tier 1” in the Company Size field. Heading out to the western suburbs and want to know who’s there? Click “Reset,” select Tier 1 again and enter “847” in the Phone field.
We’ve also included the parent company when applicable. Curious about the various companies owned by Pepsi? Enter “Pepsi” in the parent field for this information.
We use the official corporate name. Entering “P&G” or “Coke” will not work! Entering “Kimberly Clark” won’t work either. This company has a hyphen (Kimberly-Clark). Here’s a tip – when searching, just enter a few characters (e.g. enter “proct” for Procter & Gamble).
Contact Search allows you to find executives by title, broad department break out, region and more. Use Contact Search to find contacts at a particular company, by title or department (e.g. Marketing) or geographic location (region or state) “Find All” generates a list of all the contacts in BrandBASE.
Brand assignments are indicated when this information is available. We do our best to stay on top of this information, however, keep in mind that brand people get switched around frequently in this industry, particularly at Tier 1 companies.
In the Contact Search Results screen, a “shopping cart” icon on the left indicates if a contact has a brand assignment; click on the contact name to view the details in the Contact Detail screen.
Tip: Searches can be saved by creating a new bookmark in your browser.
Brands in BrandBASE are assigned to broad classes, groups of categories and specific categories. There are seven classes:
Beer/Malt Products/Hard Cider – Includes the major brewers plus leading microbreweries
Food & Beverage – Human food, candy, juices, soft drinks
Health & Beauty Aids (HBA) – OTC medications, skin care, oral care, hair care
Household – Batteries, cleaning products, detergents, soap, etc.
Pet – Dog and cat food, flea collars, cat litter (food/drug channels)
Pharmaceutical/DTC – The top DTC (Direct-to-Consumer) advertised brands
Tobacco – Cigarette companies, loose tobacco, cigars, e-cigarettes
Wine & Liquor – Includes major distillers and vintners, and importers of key brands
Searching by brand can be executed by class, category or group. Need to know the top brands in the Food & Beverage class? Choose this class and the 1st Tier check-off box.
Brands are assigned to their appropriate “Category,” (e.g. PANTENE Shampoo). Want to find out who owns what brand? Enter the brand name in the brand field. Got to get a list of all the players in a particular category? Choose from the selection of categories.
We’ve assigned categories into broader “Groups.” For example the Shampoo, Conditioner and Hair Styling, Repair Products categories are assigned to the “Hair Care” group. This allows for a much broader search.
The Company Detail screen contains all of the brands marketed by this company along with the associated class, group and category. In the Contact Search Results screen, a “shopping cart” icon indicates if a contact has a brand assignment; click on the contact name to see the details in the Contact Detail screen.
BrandBASE breaks out the Consumer Packaged Goods industry into three tiers:
Tier 1: >US$1B
Tier 2: US$100MM to US$1B
Tier 3: <US$100MM
Data in BrandBASE can be used for low-volume emailing or importing into a CRM app. Downloads are limited to 250 records per login session and capped at 5,000 for the subscription period.
Run a Contact search. In the Contact Search Results screen, use the check-off box to mark a desired record for downloading. Click the “Mark All” icon on the top of the list to select all the records on the page to be marked.
Click the “Add To Download” icon to prepare your records for downloading. If your search result yields multiple pages, you must click the “Add To Download” icon before proceeding to the next page.
Click the “Next” icon to go to the subsequent page. Continue marking records individually or use the “Mark All” icon. Once again, click the “Add To Download” to add your records to the download queue.
To download the contacts, click the “Download” button located in the top navigation area and choose either a .csv or .txt file. It can be opened in Excel or other spreadsheet apps and imported into a CRM solution like Salesforce.com or an email service such as Vertical Response.
Tip – Excel sometimes drops the “leading zero” in the zip code field. Here’s a fix.
View either your or your team’s download history.
Go to Contact Search – the selection is in the middle of screen. Choose either Download History (Current User) or Download History (All Users).
In the Contact List view, an icon on the right side indicates if that contact was previously downloaded.
BrandBASE indicates the parent company and its location. Running a search by parent company will display all of the subsidiary companies affiliated with the parent company.
Send an email one at time from the Contact Detail screen. Just click on the link to send an email.
Traditional Direct Mail
Interested in an old school direct mail program? Any mass mailing of over 2,000 contacts must be executed by a bonded lettershop. We can help you create a customized mailing list based on parameters that make sense for your marketing effort.
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